On the whole it is hard to express self love. All sorts of practices propose to teach you to do it. Some of them will suggest that you practice saying you love yourself. To say “I love myself” is sticky. All the books will tell you to do it – but it sounds funny coming out of anyone’s mouth.
“We love ourself,” though, well, that’s a different story. I think all self – help books should henceforth follow Claudius’ example and suggest “we love ourself” as a self-love mantra. It helps with the plurality of the sense of self – helps with the individualist’s sense that each one of us is a king – and features both the plural and the single. Very useful this.
The Hamlet Project 